CloudCentral mentioned in Frost & Sullivan Australian Infrastructure-as-a-Service Market (IaaS) Report

CloudCentral has been featured as one of the Australian cloud service providers that is experiencing rapid growth in the Australian market.

The adoption of cloud computing in Australia is experiencing robust momentum with increasing awareness of cloud computing driving an influx of market participants as telecommunications providers, traditional IT companies and pure-play cloud vendors offer various cloud solutions.

Frost & Sullivan’s latest report, Australian Infrastructure as a Service Market (IaaS), published in September 2012, indicates that many organisations, ranging from large organisations to SMBs, are moving beyond considering just the initial cost savings that are on offer by adopting cloud-based solutions, to also recognising the increased agility and scalability that adoption offers.

“Most of the large organisations in Australia have now deployed a private cloud environment and many are considering or have begun implementing an increasing number of mission critical workloads in the cloud,” says Mayank Kapoor, Industry Analyst, Datacenter and Cloud Computing, APAC ICT Practice, Frost & Sullivan.

Despite the benefits of cloud, many IT departments are still reluctant to move to the cloud. Common barriers include perceived loss of control, data sovereignty and security concerns when they move their workload and infrastructure to cloud. This concern is more common for public cloud solutions and is one of the key reasons why many of the public cloud deployments in Australia are predominantly non-mission critical in nature.

The pure play IaaS vendors primarily global players and first movers such as AWS (Amazon Web Services) and Rackspace and recent entrants in the local IaaS market such as OrionVM, Cloud Central, Zetta Grid and UltraServe are witnessing good success in the Australia IaaS Market.

Frost & Sullivan Australian Infrastructure-as-a-Service Market (IaaS) Report Press Release:–sullivan-australias-infrastructure-as-a-service-iaas-market-to-grow-rapidly-at-a-cagr-of-almost-50-until-2018-169136576.html

Longhaus rank Cloud Central Ranked in Top 5 Australian Cloud Infrastructure-as-a-Service (IaaS) Providers in Cloud Study

Reputable Australian IT analyst research firm Longhaus announced today that Cloud Central is ranked in the top 5 Austrralian Cloud Cloud Infrastructure-as-a-Service (IaaS) providers.

Longhaus also awarded Cloud Central with the Longhaus Cloud Pulse Rated Vendor award! Longhaus indepdent validation of Cloud Central’s cloud infrastructure service validates our market leading service that we launched to the Australian marketplace in December 2009.

Longhaus Cloud Pulse Rated Vendor Award Badge

Take a look at the news articles for more information:,ibm-fujitsu-beat-local-players-in-cloud-pulse.aspx

Please contact us for more information or to discuss the findings of the Longhaus Cloud Pulse market study.

The Business Case For The Cloud – What is it and why is it great for business?


Computing technology, by nature, changes rapidly. Technology as it was five years ago is widely considered obsolete; what we use today will be obsolete five years hence. This speedy evolution gives us a constant barrage of new terms, new tools and new capabilities—and while the ultimate goal is to give us more functionality and a better way to do business, it may sometimes become frustrating and confusing. Why? Because there is so much to learn, and once we’ve learned it, we have to do it all over again.

Why must there be this rapid change? Why do the computers I bought three years ago have to be upgraded or replaced, even when they continue to be functional? No, it’s not all part of a grand conspiracy to get us to spend more money. It’s just the result of constant research, new thought, and incredible discoveries, all designed to make our lives easier.

Cloud computing is part of this continuum of change. There are questions about the cloud, there may be doubts, and there are those who insist that this particular technology “isn’t ready”, or just isn’t practical for business use. The same however, has been said about every technological innovation since the ENIAC. In fact, while the term “cloud computing” is fairly new, the technology is based on sound, proven concepts that have been around for years. Cloud computing is already making significant headway into the corporate world, and represents a solid, proven technology that brings business users the advantage of flexibility, cost reduction, and rapid innovation.

What is it?

The term “cloud computing” leads one to believe that it is something entirely new, but this is most decidedly not the case. Cloud computing at its essence is merely a set of scalable, virtualized services that are delivered remotely. Usually delivered on a pay-as-you-go basis, cloud computing allows users to consume resources as needed, and scale up and down instantly without having to over-provision or pay for resources that are not being used.

The type of resources being delivered over the cloud can be varied, and fall into one of three categories: software-as-a-service, platform-as-a-service, and infrastructure-as-a-service. By far the most common and well-known category is software-as-a-service (SaaS), and many of the largest software providers in the world have moved to this delivery model at least in part, to satisfy the growing demand.

But cloud computing goes far beyond the software layer. The platform-as-a-service component of cloud computing underlies the software, and provides a convenient way for developers of cloud software to access components and other development tools.

Perhaps the most rapidly growing component of the cloud is infrastructure-as-a-service (IaaS), which delivers compute and storage resources on a remote basis. This portion of cloud computing has gained prominence for several reasons, not the least of which is the commoditization of server and storage hardware. These essential hardware components continue to move towards a state of functional equilibrium over time, while at the same time decreasing in price. For the hardware manufacturers, this means decreasing revenues, as competition increases and margins decrease, since the hardware providers, having achieved more or less the same level of functionality and power, must compete on price.

But while the hardware manufacturers compete fiercely on price, they also move aggressively to keep up with one another in terms of computing power.
Moore’s Law, a generalization which holds that data density approximately doubles every year, continues to hold true, and today, the consequences of this law are being seen in the form of a move to the cloud. The reasons are simple. Over time, hardware manufacturers advance technology, bringing out more powerful servers and more capable storage arrays—although again, those manufacturers rapidly move to an approximate state of equilibrium. As a result, the industry as a whole moves forward at a rapid pace. And while we can say with certainty that the hardware market has been commoditized to a large extent, it is still necessary—because of the rapid pace of change—to continue to purchase new equipment even while the old equipment is still functional. This is a direct consequence of Moore’s Law.

Now Moore’s Law results in two things, one positive and one negative:
1. We get better technology that constantly improves, over a relatively short period of time
2. We have to bear a continuing capital outlay to keep up with these better technologies

What if we could enjoy the positive results of Moore’s Law, that is, enjoying continuously improving technology with more power and more capacity; without having to suffer the constant cost of capital upgrades every year?

Cloud computing allows us to do exactly that.

The business case for the cloud

Entrepreneurial companies, small businesses and start-ups are the lifeblood of the global economy. They are what drives innovation and adds to overall employment, and they represent everything that is good and right about the nature of the capitalist system. But historically, smaller businesses have been at a disadvantage compared to larger enterprises simply because they are more likely to be undercapitalized. Some of the most important business software for example, includes categories like ERP, which integrates every aspect of the business, allows for a “bigger picture” to be taken, and accommodates the workflow that exists between multiple departments without incurring redundancy. But these systems are notorious for costing millions of dollars to implement, often taking over a year to roll out. A small business simply cannot afford these types of systems.

Small businesses get what big companies have

What cloud computing does for the small business, is allows for the creation of a system whereby the small business user can gain access to high-end equipment and state-of-the-art software, which would otherwise be available only to larger organizations with much deeper pockets.

Smaller companies often must make difficult choices when it comes to capital expenditures. New on-premises software rollouts can be costly, not only in software licenses, but also in terms of integration costs, and ongoing maintenance and upgrades. Many times, the small business owner must make that choice between new software, or other perhaps more pressing spending needs.

The result is that smaller organizations are able to compete better and more effectively, and on more of a level playing field, with much larger competitors.

Start-ups get started

Entrepreneurs launching start-up companies face particularly large challenges, especially if they are not one of the lucky few to get venture funding. Yet, start-ups provide some of the greatest levels of innovation to the business community. Start-up companies are able to overcome some of their initial funding challenges through cloud technology. Because cloud services are available typically without a large up-front fee, and because it is no longer necessary for the start-up to buy large amounts of on-premises equipment and software, they are able to get up and running quickly and affordably. And very often, this makes the difference between survival, and a quick death.

Enterprises get enterprising

But is cloud computing just for small businesses and start-ups? Not at all. At the enterprise level, larger companies are growing more concerned about multi-million dollar implementations. And although these larger corporations are better able to weather the cost, it is nonetheless a major line item—and one that is under increasing scrutiny during times of cost-cutting and decreased revenues.

Many of the existing enterprise vendors are already rolling out cloud versions of their enterprise offerings, giving their largest customers an opportunity to bypass the costly on-premises rollouts in favor of an incremental cloud-based implementation. This not only drastically reduces costs, it also allows the enterprise company to roll out major mission-critical applications on a componentized basis—allowing for an easier transition.

What does it bring to the table

The two greatest advantages that cloud computing delivers to business users are flexibility, and cost savings.

On the cost savings front, the bottom line benefit comes from not having to purchase, install and maintain equipment on-premises. In addition, because the resources being used are maintained by the cloud provider, upgrades are transparent and represent no additional cost to the buyer. Looking a layer deeper, we can examine where those savings come from. Since the cloud provider, and not the user, purchases and upgrades equipment and takes care of ongoing maintenance, the capital cost is borne by the cloud provider.

Naturally, the cloud provider must pass costs onto the client, but here is where the hidden benefit comes in. Cloud technology relies on virtualization, which means that a single resource, such as a server, is actually divided into multiple “virtual” servers, each securely separated by firewalling and other technologies. The same virtualization techniques are used for storage-as-a-service. In the latter case, this technique overcomes the otherwise common tactic of over-provisioning. Because storage space is allocated dynamically, as needed, the cloud provider is able to make full use of the storage resources. When a company runs their own storage arrays, without the benefit of virtualization technology, it typically uses only 30 percent or so of available storage. The cloud provider, on the other hand, is able to increase that to 90 percent or more without any performance penalty, and pass the savings onto the client.

Cost savings may be less important to some organizations than flexibility, and cloud computing answers the call there as well. Cloud computing is gaining followers for many of the same reasons companies are moving towards outsourcing, virtual company models, and strategic partnerships as opposed to doing everything in-house.

When a company hires an employee for example, there is a cost involved. It takes time and resources just to hire somebody, then it takes more time for that person to get “up to speed” with company protocol. Besides salary, the company also bears cost for employment taxes, superannuation contributions, and so forth. There may also be employment contracts involved. This allows for very little flexibility in terms of the normal business cycle, since the employee continues to draw a salary and enjoy benefits regardless of the workload and the company revenue being brought in. As a result, businesses have gained strategic advantage through outsourcing tasks to strategic partners.

The same is true with capital equipment and software. When a company for example, purchases hardware equipment, they are also committing to dedicating staff to maintain that equipment over time, and also making a commitment to making upgrades when they become necessary (which is usually quite frequent). The cloud model allows the company the flexibility to add equipment and software as needed, without the long-term commitment. In other words, instead of sinking capital into equipment and dedicating staff to maintaining it, the company can instead enjoy the flexibility of purchasing compute or storage resources when they are needed, purchasing more during peak times, and cutting back during slow times.

The flexibility of getting started immediately is a major plus. In highly competitive businesses, the ability to respond quickly is of utmost importance. The ability to obtain compute services or software on a moment’s notice, and have it up and running within minutes, isn’t just a convenience—it gives businesses a greater opportunity to offer services, take advantage of opportunities, and deliver a competitive edge to their clients.

This quick-start capability that the cloud brings to the table also makes it possible for a company to freely experiment. When a company is working on a beta service, or merely working on a proof-of-concept project, it’s not always easy to get the decision-makers to go along with a capital expenditure for something that may not work out. The cloud model allows for those projects to take place with less risk.

Cloud Computing: The Next Generation

Cloud computing, as with all computing since the dawn of the information age, continues to evolve. The first iteration of cloud computing revolved around basic compute and software services being delivered to consumers and small businesses. One of the most well-known applications is free email accounts like Hotmail and Gmail, and common applications such as photo sharing sites and online storage. Very quickly, cloud computing’s potential was recognized by developers, entrepreneurs, and larger organizations, and cloud providers were quick to respond with more robust, and more feature-rich applications and server and storage services. The current generation of cloud computing includes services that can accommodate businesses of any size, allowing them to take advantage of the flexibility, scalability and power of the cloud, while enjoying the incredible cost benefit.

But what does the future hold for the cloud? Already, cloud providers are at work designing the next generation of this groundbreaking technology.

No business left behind

By far the greatest impact of cloud computing will be that nobody gets left behind in the new cloud-based information age. In the past, businesses were divided. There were small, home-based businesses that didn’t have the money, the time to implement, or the technological know-how to install the equipment and software that was necessary to keep up with state-of-the-art advancements.

As a result, the smallest businesses were left behind the innovation wave.
Even beyond the home-based and SOHO businesses, small business with 100 or fewer employees also were left behind. These smaller organizations tend to have smaller IT departments, which are typically overburdened; and they also need to be very focused on the bottom line. Those two factors mean that smaller companies tend not to be on the cutting edge of technology, and may be operating with equipment that is outdated.

Even midsize and enterprise-size businesses may get left behind. Publicly-held corporations that are beholden to stockholders and a board of directors have other priorities. While an enterprise IT department may see a forklift upgrade as necessary, and may even explain the benefits of such to the board, the decision-makers often see these types of infrastructure upgrades as cost centers that can be delayed during a budget crunch. And so, even larger enterprises can get left behind in the technology curve.

The cloud computing model solves this dilemma by securely delivering compute resources, including infrastructure, platform, and software, on an as-needed and easily scalable basis. When a business of any size needs access to additional server or storage capacity for example, it can be provisioned instantly, without the need for capital expenditure. And besides saving on the up-front costs, the business also enjoys the advantage of the latest, state-of-the-art equipment, since cloud providers are able to invest in the best infrastructure available and distribute the cost between many users through commonly accepted and secure virtualization techniques.


Staying ahead of the technology curve is important to businesses, from home-based companies to the largest publicly-held corporations. Yet with the rapid pace of change, doing so has become costly, and often prohibitive. Cloud technology addresses this vexing dilemma by offering a technique to obtain state-of-the-art compute and storage resources, along with the latest software tools, on an on-demand basis.

Remaining competitive is a constant challenge for any business, and having cloud computing in one’s arsenal of business tools may well give a company that vital competitive edge they need to survive and flourish in today’s economy.

The Role of The Cloud in Disaster Recovery Planning


Nobody likes to spend money for something that may never get used, but that’s the very nature of disaster recovery and business continuity strategies. You spend money on a system you hope you will never use, but if you do use it, it could save you millions.

After a major disaster, it is common for companies, especially smaller companies, to close their doors forever. Not because they were poor companies, or unprofitable, or didn’t have customers—only because they couldn’t get up and running again quickly enough after the disaster, and they lost their forward momentum.

Traditional disaster recovery involves fully redundant hardware, regular backup of data, and in the case of some important information such as transactional data, a two-phase commit. It’s expensive, it takes a lot of planning, and it doesn’t even always work the way it should. A cloud-based disaster recovery strategy has become a viable and less costly alternative. Companies that operate their data centres in the cloud already have an advantage in the event of local disaster, since their servers, data and applications are no longer localized; companies that use the cloud as their redundant infrastructures avoid the otherwise high costs of redundant hardware and dedicated off-site facilities.


Disaster recovery, business continuity, and storage/backup represent three different but intersecting areas of technology. The biggest mistake is to believe that since you back up your files on a regular basis, then you are prepared for disaster recovery and business continuity. In reality, that’s only the beginning. Let’s take a look at what these things mean.

Data backup is the foundation of good business practice, but there are many ways to create extra copies of your files. A smaller business may simply back up files to a CD or external hard disk, or a larger one may back them up to a redundant storage server. A better strategy though, will take into account what would happen in case of disaster. When your primary facility is struck by flood, fire, or earthquake, if you’ve kept those backups in the same office as your main computing environment, then they are of no use. Keeping those backups in an external facility, or sending them to a third party cloud provider, starts to take disaster recovery into account.

Disaster recovery is a strategy, backed by technology, that allows you to get up and running quickly after a disaster. Business continuity, on the other hand, is the strategy that allows you to continue operating under emergency circumstances after the recovery has taken place.
For example, when your headquarters and data centre have suffered a disaster, but your data and applications continue to be available through your cloud provider, you have a sound disaster recovery plan. But figuring out what to do with it and how to deliver access to all of your staff is business continuity.

Strategy and Technology

Getting ready for disaster starts long before you even consider technology. It is first a strategic consideration, and the biggest step to being prepared is to create a written disaster recovery plan.

This is all about knowledge—knowledge of what you have, and what you will do if it’s lost.
And what do you have? You have people, an office, and computers, usually all in the same physical location. Let’s take a look at what to do with all three of those assets if your physical location is no longer available.

People. Having a redundant system won’t do any good if your people can’t access it. Good planning calls for a strategy to make sure that your staff has the information they need to access your system after a disaster. The written disaster plan creates a strategy for knowing where your people are, and how to reach them. A master personnel list, with names, street addresses, phone numbers and email addresses, needs to be accessible and off-site, perhaps in a safety deposit box, so that your appointed “disaster officer” can relay information to staff on where to go and how to proceed.

Office. You have contacted your staff, but now where will they go? Work still needs to get done, but the office is unavailable. The second part of the disaster preparedness triad addresses just where the work will get done. It may be as simple as getting everybody together in the CEO’s home, or having a contingency agreement with a facilities company for alternative space. A cloud-based disaster recovery plan allows for a more workable option, which is to allow all staff members to work from home, or whatever nearby facility may be available.

Computers. Almost any company today depends on its computers for survival, and the plan needs to include a strategy for continuing to have access to the data and applications that were housed on the computers in your office. You may have successfully contacted your people and figured out where they can work, but without computers (and the applications and data that resides on them), you’re at a standstill. The traditional approach would have been full redundancy and off-site data centre’s, often too costly for smaller businesses. A cloud-based solution provides a solution, by establishing full redundancy through the cloud, without having to bear the expense of purchasing redundant equipment.

The virtual office and remote working

Fire, floods, earthquakes, killer bees—you name it. The possibilities are endless. Something, or somebody, could disrupt your operations and render your headquarters unusable. Your disaster recovery plan must include a strategy for alternative workspace. In the past, forward-thinking companies may have addressed this need by contracting with a facilities management company to provide office space at a moment’s notice in case of disaster. Using this strategy, the alternative physical space would be immediately available, and possibly even already equipped with computers and office furniture.

There are two downsides to the alternative physical office space strategy: First, it is potentially very costly, and second, if the alternative physical space is in the same town as your now-inaccessible office, there is a chance that the alternative physical space would have been hit by the same disaster. Roads may be inaccessible, and some staff members may have had to abandon their homes and seek temporary lodging in other towns. Getting everybody together after a disaster is logistically difficult and often impossible.

The “virtual office” concept provides a workable alternative. A written strategy, some education that instructs all personnel on access methods, and a good cloud provider means you can “take the company virtual” within minutes, and be up and running at full speed while your competitors are still trying to figure out what to do.

Cloud computing, and the “virtual office” concept that it has enabled, has an answer to all three strategic concerns (people, office, computers). Your people can be reassured that they can continue working after disaster occurs. The office? The physical limitations of cubicles and office buildings are fast becoming obsolete. Basic conferencing and collaboration equipment makes it possible to work efficiently and collaborate without ever being in the same physical location. But of course, we still need computers, but the servers, storage arrays, data and applications that run the company don’t have to be in the same physical space as the people who run them.

A virtual office is used by many small companies with geographically diverse staff under normal circumstances; under disaster circumstances, the virtual office fills the need to keep business going. On the policy end, all employees need to either have computers in their home, or access to one; and knowledge about remote login procedure to the corporate cloud. The damage done by a localized disaster is kept to a minimum, because the company is no longer dependent on what is available locally. The office may be completely inaccessible, but as long as there is Internet access available, staff members can log onto corporate applications from anywhere, from any computer.

Disaster recovery and SMEs

While most larger enterprise companies will have at least paid tribute to the concept of disaster recovery and business continuity, small and midsize businesses less likely to have such a plan in place. It’s not because they are any less savvy, the main factors are time and money. Traditional disaster recovery can be costly, and a smaller business may not be in a position to write those big checks.

The cloud has become attractive to small and midsize enterprises for several reasons. A survey conducted by the European Network and Information Security Agency (ENISA) asked what the reasons were for a possible cloud computing engagement. Not surprisingly, the most popular response was to “avoid capital expenditure,” with 68 percent of respondents indicating their main motivation for cloud computing was one of dollars and cents. But the third highest response at 53 percent was to gain access to business continuity and disaster recovery capabilities.

With a majority of SMEs looking to the cloud for business continuity and disaster recovery, it’s easy to draw conclusions: Smaller businesses have historically lagged behind in implementing these strategies. But although they have lagged behind, it’s not out of ignorance. Most small business owners and executives realize the need for disaster recovery, but have seen it as too costly—until now. The cloud will bring more SMEs into the disaster recovery fold, giving them a greater opportunity to be prepared, and a greater chance of surviving a disaster.

Deployment of disaster recovery

Disaster recovery scared away many smaller businesses because of the time and cost factor, and the impression that disaster recovery was only something that huge companies needed to do. Fortunately today, that is no longer the case. Instead of taking several weeks to deploy, a new server (redundant or otherwise) can be deployed in several minutes, and without the up-front capital cost of equipment.

Using cloud computing as the foundation of disaster recovery is a simple process. A virtual server in the cloud can be provisioned in just a few minutes, and easily configured to mirror your own internal production environments. Synchronize your internal data with your cloud environment on a regular basis, and you have a fully redundant infrastructure without having to pay for extra hardware and a dedicated off-site facility. The cost of disaster recovery preparedness suddenly becomes affordable to even the smallest business. Larger businesses too will benefit from this approach, which helps them to avoid diverting valuable IT resources to managing redundant systems and instead focus on more pressing tasks.

Post-deployment, regular testing of your redundant environment is essential. Backup may be unreliable or may fail on occasion, and so regular testing to ensure that your mirrored applications work as they should, and that your data is recoverable and fully accessible. If you use the cloud in your day-to-day business, then your staff members will already know how to access their data and applications from any computer. But if you are using the cloud for backup and disaster preparedness only, staff members may be unfamiliar with the process, and so education here is critical.

You’re prepared for disaster, but is your cloud provider?

Once you have taken the appropriate steps to implement your disaster recovery and business continuity strategies, you will have already made a few decisions regarding cloud computing. Cloud computing can play a major role in these strategies, but the big question is, what happens when your cloud provider suffers a disaster?
Your cloud provider is now holding redundant copies of your data and applications, providing you with a viable way to get up and running after the worst happens. But what if the worst happens to the cloud provider too, what happens to your data?

The answer is simple, and that is the cloud provider will have disaster recovery strategies of their own. Or at least, they should, and this will be a major factor in your selection process.

In most cases, a reliable cloud provider will already have redundancy and backup built into their own systems. While this is certainly an area to ask about before buying the service, it has come to be expected. Your cloud provider will offer you a service level agreement; pay careful attention to the details of this document. This will not only specify service expectations in terms of uptime, accessibility and reliability; it will also lay out details on what you can expect in terms of recoverability should your provider go out of business or suffer a disaster of their own.

In your selection process, understand that the term “cloud” doesn’t necessarily mean that the actual location of the provider’s servers is unknown. Where are your provider’s physical assets? Knowing where that data centre is located is an important part of the decision-making process. Your provider may have assets in their own data centers or collocation facilities, and may well have multiple physical locations. While using a cloud provider that is your next-door neighbor is a poor idea for obvious reasons—the disaster that affects you will affect them as well—having a cloud provider that is too far away will also bring problems of latency, cross-border issues of compliance with local statute, and lack of accountability. A cloud provider in your home country will be the most advantageous to your DR strategy.


Disaster recovery is no longer a luxury restricted to large companies with deep pockets. Smaller businesses can be protected too by incorporating cloud computing into their disaster recovery and business continuity strategies. A complete disaster recovery plan takes into account people, offices and computers, making a strategic plan to accommodate all three. A cloud-based disaster recovery strategy overcomes the limitations a company may face in trying to obtain centralized office space after a disaster, while also providing continued access to data and applications. And most important, it can be done quickly and affordably.

Stay tuned for DR product and service offerings that we are set to announce shortly!